Blog

Finding your first customers is challenging. I started by reaching out to friends, family, and past colleagues. It felt awkward, but people often want to support someone they know. Those initial users came from personal connections. Finding your first customers is about putting yourself out there, having genuine conversations, and being open to learning from every interaction.

Running a business often feels like juggling endless tasks - managing clients, sending invoices, and keeping up with marketing can leave little time for growth. But what if you could streamline it all? AI-powered tools are transforming the way businesses operate, automating routine admin, enhancing customer service, and driving smarter marketing strategies.

Finding the right price for your work can be challenging, but it’s key to running a successful business. In this guide, we’ll break down how to research market rates, calculate your break-even point, and decide between hourly or fixed pricing - giving you the confidence to set rates that reflect your value.

Before building your startup, it’s crucial to validate the idea. In this post, I share how to talk to potential customers, research the market, create a landing page, and test with an MVP or pre-sales. These steps help confirm demand, saving time and ensuring you're building something people want.

Tracking my time transformed my freelance career. By understanding where my hours were going, I boosted my productivity and income. In this post, I share practical tips, from time blocking to the Pomodoro Technique, to help freelancers work smarter and get more from every hour.

As a self-employed individual, you can reduce your tax bill by claiming allowable expenses like business travel, office costs, and professional fees. These deductions lower your taxable income, helping you keep more earnings. Just ensure you maintain accurate records and receipts for compliance with HMRC.

Manage unpaid invoices by improving invoicing, following up promptly, and charging interest if needed. Build good client relationships, have a backup plan, and consider debt collection if all else fails to maintain cash flow.